Liquid Wind Cookie Policy

 

Liquid Wind AB, reg. no. 559113-8267 (“Liquid Wind”), uses cookies on its website, liquidwind.com, to analyse and improve the content on the website and to gather information to assist Liquid Wind’s marketing efforts.

In today's digital landscape, a cookie policy is essential for ensuring transparency, legal compliance, and user trust. By clearly explaining how we use cookies, we protect both our users' privacy and our business interests. Our policy provides insight into the data we collect, why we collect it, and how users can control their settings, demonstrating our commitment to responsible digital practices.

 

1. WHAT ARE COOKIES?

Cookies are small text files stored on a user's web browser that help websites remember information and personalize browsing experiences. Liquid Wind uses two different types of cookies:

  • Short-Term (Session) Cookies are temporary files that exist only during a single browsing session and are automatically deleted when the browser is closed.

  • Long-Term (Persistent) Cookies remain on a device for an extended period, ranging from days to months, and are stored with a specific expiration date, after which they are deleted. These cookies are used to remember user preferences, maintain login information, and track long-term browsing habits.

In addition to using cookies, Liquid Wind also uses similar technology to collect data, such as tracking URLs.

2. TYPE OF COOKIES USED BY LIQUID WIND AND THEIR PURPOSE
Necessary cookies:

  • To ensure website functionality, and are therefore necessary for the website to function.

  • To give you the information about our cookies used on the website and to remember that you have been informed about this. This is also necessary as it will remember whether you have given your consent to the cookies where that is required. The purpose is to improve your user experience and not repeatedly ask questions about cookies.

Preference cookies:

  • Used to enable our website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.

Statistic cookies:

  • Used to analyse statistics related to a user’s behaviour on our website for the purpose of improving the user experience and website functionality.

  • Used to analyse statistics for the purpose of marketing efforts on targeted groups.

Marketing cookies:

  • Used to enable Liquid Wind to do targeted marketing efforts.

     

3. WHAT DATA DOES LIQUID WIND COLLECT ABOUT YOU?

Liquid Wind uses third party suppliers for the collecting of data through cookies, meaning Liquid Wind only receives accumulated statistics and data from third parties. For more information about how third parties process data collected via cookies on Liquid Wind’s website, please follow the links under section 5 “COOKIES USED”.

 

4. HOW DO YOU PREVENT COOKIES ON YOUR DEVICE?

When you use our website via a browser, you can change your web browser's settings to reflect your cookie preferences. Each browser is a little different, but usually these settings are under the "options" or "preferences" menu. The links below provide information about cookie settings for the browsers supported by our website:

5. COOKIES USED

Necessary cookies

Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

  • __hs_opt_out (HubSpot)
    Used to remember that the visitor has opted out of cookie tracking.
    Maximum Storage Duration: 6 months
    Type: HTTP Cookie

  • __hs_do_not_track (HubSpot)
    Prevents the tracking code from sending any information to HubSpot.
    Maximum Storage Duration: 6 months
    Type: HTTP Cookie

  • __hs_initial_opt_in (HubSpot)
    Used to prevent the banner from always displaying when visitors are browsing in strict mode.
    Maximum Storage Duration: 7 days
    Type: HTTP Cookie
  • test_cookie (Google)
    Pending.
    Maximum Storage Duration: 1 year
    Type: HTTP Cookie

  • ar_debug (Google)
    Checks whether a technical debugger-cookie is present.
    Maximum Storage Duration: 3 months
    Type: HTTP Cookie

  • bcookie (LinkedIn)
    Used in order to detect spam and improve the website's security.
    Maximum Storage Duration: 1 year
    Type: HTTP Cookie

  • li_gc (LinkedIn)
    Stores the user's cookie consent state for the current domain.
    Maximum Storage Duration: 180 days
    Type: HTTP Cookie

  • bscookie (LinkedIn)
    Used to identify the visitor through an application, allowing login to a website via LinkedIn.
    Maximum Storage Duration: 1 year
    Type: HTTP Cookie

  • JSESSIONID (LinkedIn)
    Preserves the user’s state across page requests.
    Maximum Storage Duration: Session
    Type: HTTP Cookie

  • crumb (www.liquidwind.com)
    Ensures visitor browsing security by preventing cross-site request forgery. Essential for website and visitor security.
    Maximum Storage Duration: Session
    Type: HTTP Cookie
     

 

Preference cookies

Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.

  • lang (LinkedIn)
    Necessary for maintaining language settings across subpages on the website.
    Maximum Storage Duration: Session
    Type: HTTP Cookie

  • lidc (LinkedIn)
    Registers which server cluster is serving the visitor. Used in context with load balancing to optimize the user experience.
    Maximum Storage Duration: 1 day
    Type: HTTP Cookie

  • loglevel (www.liquidwind.com)
    Maintains settings and outputs when using the Developer Tools Console during the current session.
    Maximum Storage Duration: Persistent
    Type: HTML Local Storage


Statistic cookies

Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.

  • _ga and _gid (Google Analytics)
    Collects information about how visitors use the website, helping us improve performance and user experience.
    Maximum Storage Duration: 2 years / 1 day
    Type: HTTP Cookie

  • p.gif (Adobe Inc.)
    Keeps track of special fonts used on the website for internal analysis. The cookie does not register any visitor data.
    Maximum Storage Duration: Session
    Type: Pixel Tracker

 

Marketing cookies

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

  • hubspotutk (HubSpot)
    Keeps track of a visitor’s identity across sessions and is passed to the CRM when forms are submitted.
    Maximum Storage Duration: 6 months
    Type: HTTP Cookie


  • li_fat_id (LinkedIn)
    Used for ad attribution and retargeting purposes across LinkedIn’s advertising network.
    Maximum Storage Duration: 30 days
    Type: HTTP Cookie

  • __Host-GAPS (Google)
    Collects data on the user's visits to the website — including the number of visits, average time spent, and pages viewed — to generate reports for optimizing website content.
    Maximum Storage Duration: 2 years
    Type: HTTP Cookie
  • NID (Google)
    Pending.
    Maximum Storage Duration: 6 months
    Type: HTTP Cookie
  • _ga (Google)
    Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels.
    Maximum Storage Duration: 2 years
    Type: HTTP Cookie

  • ga# (Google)
    Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels.
    Maximum Storage Duration: 2 years
    Type: HTTP Cookie

  • __Secure-ROLLOUT_TOKEN (YouTube)
    Pending.
    Maximum Storage Duration: 180 days
    Type: HTTP Cookie

  • LAST_RESULT_ENTRY_KEY (YouTube)
    Used to track user interactions with embedded content.
    Maximum Storage Duration: Session
    Type: HTTP Cookie

  • TESTCOOKIESENABLED (YouTube)
    Used to track user interactions with embedded content.
    Maximum Storage Duration: 1 day
    Type: HTTP Cookie

  • VISITOR_INFO1_LIVE (YouTube)
    Tries to estimate the user’s bandwidth on pages with integrated YouTube videos.
    Maximum Storage Duration: 180 days
    Type: HTTP Cookie

 

Please note that this list is subject to change as we adjust our marketing and analytics tools. Visit this page periodically for the most up-to-date information.

 
 
6. CONTACT INFORMATION

Postal address: Sankt Eriksgatan 6, SE-411 05 Gothenburg, Sweden

E-mail address: info@liquidwind.com

 

7. CHANGES TO THE POLICY

Liquid Wind reserves the right to make changes to this notice on an ongoing basis, to the extent the changes are necessary to manage disruptions or to fulfill new legal or technical requirements. All changes to this notice will be published on liquidwind.com.

 

8. LINKS

When you are linked to another website, we recommend that you read the personal information policy in effect for that page. Liquid Wind assumes no responsibility for the processing of your personal data by other businesses or websites.